dealerchum

Here is a chart from Compete.com diplaying traffic from AutoTrader.com, Cars.com, and Google. Is there really any question why SEM, SEO is so important and why money should be moved here or at least budgeted for that?

Yes, people go to Google for everything but even considering that fact Autotrader.com has only 4.9% of the traffic Google has this is a huge opportunity to get TARGETED traffic to your DIRECT website vs. Classified Auto Verticals that show all your competitors as well as “Verizon Wireless” or other display ads to distract your potential customers.

PLEASE click on the graph of AutoTrader.com, Cars.com vs. Google.com traffic.

If you need help with Search Engine Marketing, Search Engine Optimization, Social Media, Blogging, or any new media that can help your car dealership be more cost effective and “chum” up some customers please contact us today at sales@dealerchum.com

Ok, I’m coining the phrase Car Dealer 2.0 here and now. I even searched the term with quotes on Google and nothing came up that I see people are using …yet.

I’m defining Car Dealer 2.0 as Web 2.0 for car dealerships or as the next level of connecting with customers on the internet for car dealers through Search Marketing, Optimization, Blogs, Video, and Social Media.

Any dealer that accepts and embraces Web 2.0 or Car Dealer 2.0 will be able to gain new customers, be cost effective <especially in today’s economy this is huge>, and will have deeper connections with their customers.

People said “this internet” thing isn’t going to last and now look at Google with a stock price over 500 dollars a share and billions in revs, and now as we continue to evolve you either start learning, embracing, and empowering your sales teams {especially internet departments} or you can sit on the sidelines saying, “this SEM/SEO/Social Media thing” isn’t going to last. It will, and there is more to come. Adapt quickly, or lose market share and stay flat.