Here is a chart from Compete.com diplaying traffic from AutoTrader.com, Cars.com, and Google. Is there really any question why SEM, SEO is so important and why money should be moved here or at least budgeted for that?
Yes, people go to Google for everything but even considering that fact Autotrader.com has only 4.9% of the traffic Google has this is a huge opportunity to get TARGETED traffic to your DIRECT website vs. Classified Auto Verticals that show all your competitors as well as “Verizon Wireless” or other display ads to distract your potential customers.
PLEASE click on the graph of AutoTrader.com, Cars.com vs. Google.com traffic.
If you need help with Search Engine Marketing, Search Engine Optimization, Social Media, Blogging, or any new media that can help your car dealership be more cost effective and “chum” up some customers please contact us today at sales@dealerchum.com
being a consultant - chum of sorts to car dealers nationwide
“chum” up the “internet waters” to attract more <fish = customers> for car dealers
How does DealerChum accomplish this;
We are passionate about the auto industry and internet marketing. We combine our passions, knowledge, love for the auto industry to deliver outside the box, fresh ideas using the latest internet marketing strategies to help car dealers reduce traditional ad spend, get more business, and build a better brand in the marketplace.
Services offered;
SEM - Search Engine Marketing - you set the budget, we manage your keywords, campaigns ect.
SEO - Search Engine Optimization - we add your website link to popular sites, directories, ratings, reviews and help get you higher on the “organic” listings on Google, Yahoo, and MSN and other search engines
SMAM - Social Media Auto Marketing - we submit any videos you have out on the web to sites like YouTube, set up accounts with social media sites, get you linked with local customers.
Blogging for Car Dealerships - we set up a blog for you to use as a PR tool, and local Car Dealer of Choice.
Internet Vendor Management - want us to maximize your internet vendor accounts and relationships? We worked for sites like AutoTrader.com, and other internet sites let us manage it for you.
Internet Marketing Coach - we are available to teach what we know to any person or team within your dealership.
Services can either be taught to an Internet Director/Manager, person(s) within the internet department, or a GM/GSM on a consultant basis for a lesser monthly fee, or we can take care of all of these elements for you for a higher monthly fee.
We provide all services on a monthly management fee basis. - Along with any budgeted money that is set towards the “ideas” and internet marketing strategies that are going to be executed on for the car dealership.
You can use our services al a carte or all at once. We will accommodate your needs at the time.
Contact us today at sales@dealerchum.com to discuss how we can help your dealership
Ok, I’m coining the phrase Car Dealer 2.0 here and now. I even searched the term with quotes on Google and nothing came up that I see people are using …yet.
I’m defining Car Dealer 2.0 as Web 2.0 for car dealerships or as the next level of connecting with customers on the internet for car dealers through Search Marketing, Optimization, Blogs, Video, and Social Media.
Any dealer that accepts and embraces Web 2.0 or Car Dealer 2.0 will be able to gain new customers, be cost effective <especially in today’s economy this is huge>, and will have deeper connections with their customers.
People said “this internet” thing isn’t going to last and now look at Google with a stock price over 500 dollars a share and billions in revs, and now as we continue to evolve you either start learning, embracing, and empowering your sales teams {especially internet departments} or you can sit on the sidelines saying, “this SEM/SEO/Social Media thing” isn’t going to last. It will, and there is more to come. Adapt quickly, or lose market share and stay flat.
A battle is raging for the tens of thousands of customers Toyota has lost since its recall crisis erupted six weeks ago -- "a dogfight," says one analyst who sees Toyota losing market share over the long term.
The image seemed jarring: On a February broadcast of ABC's "Modern Family," members of the cast chatted happily while traveling in, of all things, a Toyota.
A battle is raging for the tens of thousands of customers Toyota has lost since its recall crisis erupted six weeks ago -- "a dogfight," says one analyst who sees Toyota losing market share over the long term.
The image seemed jarring: On a February broadcast of ABC's "Modern Family," members of the cast chatted happily while traveling in, of all things, a Toyota.
