This is a snippet from a recent interview Jim Cramer conducted with Google’s CEO, Eric Schmidt. This is more evidence in our opinion that the keys to success that everyone can acknowledge Google has had is because of its specific targeting, measurable, ROI based advertising it offers advertisers.
If this isn’t a more reason to car dealers and the auto industry to move traditional advertising over to internet based advertising I don’t know what is.
Hat tip to VentureBeat.com for the transcript.
CRAMER: ONE THINK THAT’S BEEN BROUGHT UP A LOT IS THAT YOU MUST BE SEEING SOME CYCLICALITY — WE KNOW THE AIRLINE’S IN TROUBLE, WE KNOW THAT TRAVELS IN TROUBLE WE KNOW THAT AUTO IS IN TROUBLE THAT’S BEEN WRONG, HASN’T IT?
SCHMIDT: IT’S BIZARRE.AUTOS ARE IN TROUBLE BECAUSE THE DEALERS ARE SMART.THEY MOVE TO MORE TARGETED ADVERTISING TO SELL WHAT THEY HAVE. SO WE CAN DO WELL IF PEOPLE MOVE TO MORE TARGETED OR MORE ROI BASED ADVERTISING. THE ONES BEING HIT ARE THE NONMEASURABLE ADVERTISING.
CRAMER: THAT’S NEWSPAPERS AND MAGAZINES
SCHMIDT: AND TRADITIONAL DISPLAY ADS.
J.D. Power on June Sales: GM -26.2% Ford -31.4%, Chrysler -30.1%
This is an opportunity for the major manufactures and car dealers to start examining their online position. dealerchum.com gives car dealers the chance to use more cost effective ways online to reach more customers and enhance their brand. dealerchum.com uses creative marketing ideas with SEM, SEO, blogging, social media, new media, and is available to consult car dealers with internet marketing strategies nationwide.
DealerChum focuses on two things;
- being a consultant - chum of sorts to car dealers nationwide
- “chum” up the “internet waters” to attract more <fish = customers> for car dealers
How does DealerChum accomplish this;
We are passionate about the auto industry and internet marketing. We combine our passions, knowledge, love for the auto industry to deliver outside the box, fresh ideas using the latest internet marketing strategies to help car dealers reduce traditional ad spend, get more business, and build a better brand in the marketplace.
Services offered;
- SEM - Search Engine Marketing - you set the budget, we manage your keywords, campaigns ect.
- SEO - Search Engine Optimization - we add your website link to popular sites, directories, ratings, reviews and help get you higher on the “organic” listings on Google, Yahoo, and MSN and other search engines
- SMAM - Social Media Auto Marketing - we submit any videos you have out on the web to sites like YouTube, set up accounts with social media sites, get you linked with local customers.
- Blogging for Car Dealerships - we set up a blog for you to use as a PR tool, and local Car Dealer of Choice.
- Internet Vendor Management - want us to maximize your internet vendor accounts and relationships? We worked for sites like AutoTrader.com, and other internet sites let us manage it for you.
- Internet Marketing Coach - we are available to teach what we know to any person or team within your dealership.
Services can either be taught to an Internet Director/Manager, person(s) within the internet department, or a GM/GSM on a consultant basis for a lesser monthly fee, or we can take care of all of these elements for you for a higher monthly fee.
We provide all services on a monthly management fee basis. - Along with any budgeted money that is set towards the “ideas” and internet marketing strategies that are going to be executed on for the car dealership.
You can use our services al a carte or all at once. We will accommodate your needs at the time.
Contact us today at sales@dealerchum.com to discuss how we can help your dealership
Ok, I’m coining the phrase Car Dealer 2.0 here and now. I even searched the term with quotes on Google and nothing came up that I see people are using …yet.
I’m defining Car Dealer 2.0 as Web 2.0 for car dealerships or as the next level of connecting with customers on the internet for car dealers through Search Marketing, Optimization, Blogs, Video, and Social Media.
Any dealer that accepts and embraces Web 2.0 or Car Dealer 2.0 will be able to gain new customers, be cost effective <especially in today’s economy this is huge>, and will have deeper connections with their customers.
People said “this internet” thing isn’t going to last and now look at Google with a stock price over 500 dollars a share and billions in revs, and now as we continue to evolve you either start learning, embracing, and empowering your sales teams {especially internet departments} or you can sit on the sidelines saying, “this SEM/SEO/Social Media thing” isn’t going to last. It will, and there is more to come. Adapt quickly, or lose market share and stay flat.
