dealerchum

This is a snippet from a recent interview Jim Cramer conducted with Google’s CEO, Eric Schmidt. This is more evidence in our opinion that the keys to success that everyone can acknowledge Google has had is because of its specific targeting, measurable, ROI based advertising it offers advertisers.

If this isn’t a more reason to car dealers and the auto industry to move traditional advertising over to internet based advertising I don’t know what is.

Hat tip to VentureBeat.com for the transcript.

CRAMER: ONE THINK THAT’S BEEN BROUGHT UP A LOT IS THAT YOU MUST BE SEEING SOME CYCLICALITY — WE KNOW THE AIRLINE’S IN TROUBLE, WE KNOW THAT TRAVELS IN TROUBLE WE KNOW THAT AUTO IS IN TROUBLE THAT’S BEEN WRONG, HASN’T IT?

SCHMIDT: IT’S BIZARRE.AUTOS ARE IN TROUBLE BECAUSE THE DEALERS ARE SMART.THEY MOVE TO MORE TARGETED ADVERTISING TO SELL WHAT THEY HAVE. SO WE CAN DO WELL IF PEOPLE MOVE TO MORE TARGETED OR MORE ROI BASED ADVERTISING. THE ONES BEING HIT ARE THE NONMEASURABLE ADVERTISING.

CRAMER: THAT’S NEWSPAPERS AND MAGAZINES

SCHMIDT: AND TRADITIONAL DISPLAY ADS.

Here is a chart from Compete.com diplaying traffic from AutoTrader.com, Cars.com, and Google. Is there really any question why SEM, SEO is so important and why money should be moved here or at least budgeted for that?

Yes, people go to Google for everything but even considering that fact Autotrader.com has only 4.9% of the traffic Google has this is a huge opportunity to get TARGETED traffic to your DIRECT website vs. Classified Auto Verticals that show all your competitors as well as “Verizon Wireless” or other display ads to distract your potential customers.

PLEASE click on the graph of AutoTrader.com, Cars.com vs. Google.com traffic.

If you need help with Search Engine Marketing, Search Engine Optimization, Social Media, Blogging, or any new media that can help your car dealership be more cost effective and “chum” up some customers please contact us today at sales@dealerchum.com