Excerpt from Google’s CEO, Eric Schmidt and Jim Cramer Interview about Autos
This is a snippet from a recent interview Jim Cramer conducted with Google’s CEO, Eric Schmidt. This is more evidence in our opinion that the keys to success that everyone can acknowledge Google has had is because of its specific targeting, measurable, ROI based advertising it offers advertisers.
If this isn’t a more reason to car dealers and the auto industry to move traditional advertising over to internet based advertising I don’t know what is.
Hat tip to VentureBeat.com for the transcript.
CRAMER: ONE THINK THAT’S BEEN BROUGHT UP A LOT IS THAT YOU MUST BE SEEING SOME CYCLICALITY — WE KNOW THE AIRLINE’S IN TROUBLE, WE KNOW THAT TRAVELS IN TROUBLE WE KNOW THAT AUTO IS IN TROUBLE THAT’S BEEN WRONG, HASN’T IT?
SCHMIDT: IT’S BIZARRE.AUTOS ARE IN TROUBLE BECAUSE THE DEALERS ARE SMART.THEY MOVE TO MORE TARGETED ADVERTISING TO SELL WHAT THEY HAVE. SO WE CAN DO WELL IF PEOPLE MOVE TO MORE TARGETED OR MORE ROI BASED ADVERTISING. THE ONES BEING HIT ARE THE NONMEASURABLE ADVERTISING.
CRAMER: THAT’S NEWSPAPERS AND MAGAZINES
SCHMIDT: AND TRADITIONAL DISPLAY ADS.
dealerchumCEO on August 20th 2008 in Car Dealer 2.0, Search Engine Marketing, Search Engine Optimization, Social Media Marketing
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