Archive for June, 2008

Report: J.D. Power forecasts plunge in U.S. June sales

J.D. Power on June Sales: GM -26.2% Ford -31.4%, Chrysler -30.1%

This is an opportunity for the major manufactures and car dealers to start examining their online position. dealerchum.com gives car dealers the chance to use more cost effective ways online to reach more customers and enhance their brand. dealerchum.com uses creative marketing ideas with SEM, SEO, blogging, social media, new media, and is available to consult car dealers with internet marketing strategies nationwide.

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Blogs in Plain English

dealerchum.com offers blogs for car dealers. This is a great new way to create and generate your own buzz. Its free PR, a great way to list inventory, and can literally be an internet sales tool. Contact dealerchum.com to get your blog set up today!

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Social Media in Plain English

Here is a great video that explains how social media works and how it can be a positive for the auto industry and car dealers.

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dealerchumCEO on June 21st 2008 in Car Dealer 2.0, Social Media Marketing

DealerChum services for car dealers nationwide

DealerChum focuses on two things;

  1. being a consultant - chum of sorts to car dealers nationwide
  2. “chum” up the “internet waters” to attract more <fish = customers> for car dealers

How does DealerChum accomplish this;

We are passionate about the auto industry and internet marketing. We combine our passions, knowledge, love for the auto industry to deliver outside the box, fresh ideas using the latest internet marketing strategies to help car dealers reduce traditional ad spend, get more business, and build a better brand in the marketplace.

Services offered;

  • SEM  - Search Engine Marketing - you set the budget, we manage your keywords, campaigns ect.
  • SEO  - Search Engine Optimization - we add your website link to popular sites, directories, ratings, reviews and help get you higher on the “organic” listings on Google, Yahoo, and MSN and other search engines
  • SMAM - Social Media Auto Marketing - we submit any videos you have out on the web to sites like YouTube, set up accounts with social media sites, get you linked with local customers.
  • Blogging for Car Dealerships - we set up a blog for you to use as a PR tool, and local Car Dealer of Choice.
  • Internet Vendor Management - want us to maximize your internet vendor accounts and relationships? We worked for sites like AutoTrader.com, and other internet sites let us manage it for you.
  • Internet Marketing Coach - we are available to teach what we know to any person or team within your dealership.

Services can either be taught to an Internet Director/Manager, person(s) within the internet department, or a GM/GSM on a consultant basis for a lesser monthly fee, or we can take care of all of these elements for you for a higher monthly fee.

We provide all services on a monthly management fee basis. - Along with any budgeted money that is set towards the “ideas” and internet marketing strategies that are going to be executed on for the car dealership.

You can use our services al a carte or all at once. We will accommodate your needs at the time.

Contact us today at sales@dealerchum.com to discuss how we can help your dealership

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Car Dealer 2.0

Ok, I’m coining the phrase Car Dealer 2.0 here and now. I even searched the term with quotes on Google and nothing came up that I see people are using …yet.

I’m defining Car Dealer 2.0 as Web 2.0 for car dealerships or as the next level of connecting with customers on the internet for car dealers through Search Marketing, Optimization, Blogs, Video, and Social Media.

Any dealer that accepts and embraces Web 2.0 or Car Dealer 2.0 will be able to gain new customers, be cost effective <especially in today’s economy this is huge>, and will have deeper connections with their customers.

People said “this internet” thing isn’t going to last and now look at Google with a stock price over 500 dollars a share and billions in revs, and now as we continue to evolve you either start learning, embracing, and empowering your sales teams {especially internet departments} or you can sit on the sidelines saying, “this SEM/SEO/Social Media thing” isn’t going to last. It will, and there is more to come. Adapt quickly, or lose market share and stay flat.

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